Part of the COLOR EXTEND family, Redken's purple toning shampoo will strengthen and refresh locks back to a brilliant blonde. If you're in need of a blonde toner shampoo, this color-depositing violet pigment shampoo works hard for your hair to nourish deeply and strengthen while keeping warm undertones at bay. 

Our toning purple hair shampoo  contains a rich ultra violet pigment to help maintain a beautiful blonde hue and prevent dullness. The Triple Amino Acid Protein complex found in Redken purple shampoo for blondes ensures that hair is brighter* and stronger**, while hydrolysed wheat protein adds enhanced shine and a brilliant glossy appearance all in the same powerhouse blonde toner shampoo. 

For optimal results, use this purple hair shampoo with the rest of the Redken Color Extend Blondage family. 

*After using system twice a week for two weeks 
**System vs non-conditioning shampoo 

Benefits of Redken Purple Shampoo 

• Ultra violet pigment neutralises red and orange tones 
  - Strengthens and nourishes with triple amino acid complex (serine, arginine, glutamic acid)
  - Brightens blondes and enhances shine
  - Leaves hair feeling luxuriously soft